A one-stop-shop for marketing managers.
Mailchimp offers a lot of tools for marketing managers and simplifies business practices.
Email marketing campaigns: for businesses with up to 100,000 contacts
Audience management: Segmenting audiences by lists based on their preferences and customer type, allows you to send targeted emails to each audience
Marketing automation: one stop place for everything needed for marketing
Insight and Analytics: on email campaigns run or connect e-commerce site
Offers very in depth analytics of overall campaigns as well as each email you send out.
Recommendations:
Is it easy to use?
Yes
Best use of this app?
Email marketing: they have a lot of templates and options for customization
Should a Digital Marketing Manager use this app?
Yes I think it is beneficial to keep your contacts segmented and have the ability to tailor messages to these audiences
Is the pricing worth it?
Free isn’t worth it but gets a little pricey as your contacts go up but very affordable for small businesses
Improvements:
Mailchimp is overall a great tool but here are some recommendations for improvements they could make.
allow all customers to receive customer service help
give more options on the free version, or offer an option for a free trial for a week/month
don't make businesses pay more for customers on different segment lists, as they currently charge you per customer even if they are a part of multiple segments it counts them as multiple contacts
Comments